Thank you to all my lovely guests who came & celebrated the launch of Namoi Designs Spring Summer collection featuring our exclusive Graphite print. We had such a lovely evening. Thank you to the Adelaide Fashion Festival, Chris, Candice & Maddie for supporting us, Hugh Hamilton wines & Chace Wine agency for their support. Looking forward to organising the next one for Autumn Winter in April next year! email firstname.lastname@example.org to put your name down. xxx Kalila
I have just received this print in-store, I absolutely love it. Monochrome, versatile & trans-seasonal. Currently I have a halter top & dress to try on. I have even added pockets to the dress (oohh lala) I am planning on making another dress & top (with sleeves).
Namoi studio & shop is open 10am - 6pm Monday - Friday & 10am - 5pm Saturdays. I am there most days to show you through the range of options.
Love to see you in-store. x Kalila (Designer - Namoi Designs)
Good afternoon everyone,
I hope everyone is keeping warm & dry, I'm also hoping for some warm spring weather to emerge so we can start to enjoy some sunshine! Fingers crossed!
I have uploaded most new styles onto the online shop, capes, a few summer dresses & tops. I have free shipping in Australia for all purchases, there are a few great pieces in the SALE section too!
Namoi has evolved from a hobby into my full time business over the last 6 years, it has been a really exciting process for me, manufacturing Namoi garments at the shop with my seamstress Julie has meant that I respond to the feedback I get from all of you. The online shop has a range of garments that I have in stock & styles that can be made when an order is placed. I also have ranges of garments available in-store that sell out before I can photograph them for the online shop, at the moment I have some mustard jersey, cotton voile,purple print chiffon & black/white skirts, and some lace, stripe jersey & new prints on the way. It is worth a visit into the shop & studio to see what's new. 29 Glen Osmond Rd Eastwood SA 5063, Monday - Saturday
I have quite a few events & markets coming up including The Finders Keepers Market in Melbourne 14th - 16th October, at this stage I anticipate that the shop will be shut during this time 12th - 17th October. I am sorry for any inconvenience but I simply don't have the stock for this market & shop.
I will then be showcasing at the Adelaide Fashion Festival on the 20th of October, Runway 2 tickets available now online: http://www.adelaidefashionfestival.com.au/event/runway-2/
The Adelaide Fashion Festival will also be holding a market on Friday 21st 10am - 11pm & Saturday 22nd October 10am - 5pm, Victoria Square Designers Hub, free entry a great way to experience the fashion festival.
After the Fashion Festival I launch into a range of other markets including That Dapper Market 29th October 11am - 7pm & Bowerbird 25th - 27th of November.
Lots to do & lots to see in Adelaide before Christmas! Have a lovely week, thank you very much for all your support! xxx Kalila
I moved back home to Adelaide from Sydney almost 4 years ago! While in Sydney, living in Surry Hills, I was studying fashion design, working in retail & interning with labels Manning Cartell & Willow. Interning was a valuable experience, however it became apparent that job opportunities were difficult to come by. I was one of 20 odd interns, all of us wanting opportunities and paid employment.
I was feeling somewhat uninspired, I decided to save and travel. This meant moving back to Adelaide. I was lucky enough to be get back my old job at George Gross Harry Who, where I worked in both retail and the factory, I gained a broad range of experience. I did manage to travel to Europe for a few weeks but I have a habit of working multiple jobs & taking on every opportunity I could with Namoi.
I was working two maybe three jobs, taking part in fashion shows, markets, trying to build an online presence and always scouting for a pop up shop. I looked at a shop on Magill Rd with a friend. Initially being too overwhelmed by the responsibility of taking on a lease, I backed out. Instead I moved into a unit that also homed my design studio.
As Christmas approached I again attempted to open a pop-up shop. This time I was successful in negotiating a short term lease of 6 weeks at the shop on Magill Rd. This was the most exciting and overwhelming experience, my enthusiasm & anxiety levels where through the roof, excited and petrified by the experience of balancing the shop and two casual jobs. Luckily I had the support of my good friend, Waratah of Yogini Street Wear who ran the shop with me.
I decided to move out of the unit I was living in and put the word out that was looking for a studio and or shop space. A friend offered me a sublease on a shop front, it was a bigger financial responsibility, and a huge commitment of time. I was lucky, it was a month by month sublease. Despite being nervous & trying not to listen to the cynical voices from myself & people around me, I was determined to give it a go. My gorgeous friend Liah helped in the shop while I worked at George Gross Harry Who, cautious to quite my job incase my shop didn't work out.
Working weddings Saturday night, retail Sunday's & sewing until midnight. I worked my butt off. I loved it through, I couldn't get enough, intoxicating sense of achievement every time I opened the shop door, had a lovely customer, or had a good market. Trying to squeeze in every single opportunity. The Adelaide Fashion Festival, Bowerbird Design Market to name a few.
My beautiful father & friends took phone call after phone call, helping me make decisions about whether or not to buy some fabric or to take an opportunity, just listening to me and often saying "Kalila we don't know, this is your business & your decision". Often I would disregard their advice entirely.
After about a year I phased out my casual jobs, I signed a lease on the shop, I hired a seamstress, and I slowly started to slow down, taking a Sunday off every couple of weeks. With coaching from my friends I finally realised that if my business was viable I would be able to take days off, I shouldn't have to work until midnight.
Exercise helped, going to regular yoga classes helped me manage my stress and leave the shop at a reasonable hour. I wrote lists about how much I should charge for my time and work (I think most creatives struggle with this). I kept reassuring myself, "if my business is viable, people will pay x$ for my clothing". My customers have been so supportive and encouraging, I feel so lucky to have dressed so many amazing women (THANK YOU).
It is important to realise that if you love something, fashion for example, it is not necessarily the best career choice, because the process of making money out of it can ruin your love for it. Last year I actually reapplied for university, I thought being an accountant would be a better career. I went to one lecture! I was exhausted by the relentlessness of the business.
I'm not sure what changed, perhaps the recent renovations in the shop, but this year I am feeling more committed & confident with the business. I have visions & plans for the future of Namoi so keep checking back in for the next chapter.
Thank you for reading & for your support.
It's hard to believe that it's more than 5 years since I started NaMOI.... wow!
It all began when I was studying fashion design in Sydney in 2010. I needed a creative outlet which I satisfied by sewing a few garments from my top floor bedroom, in Surry Hills.
One of my now best friends, Julia of Zeke's Lunchbox (who has just opened her first Pop Up Shop in Sydney - Tee Zee) prompted me to do a photoshoot. It was quite an overwhelming experience & sense of excitement, seeing my work portrayed by someone else, looking at the images & thinking, we made those! Photography by Eliya Nikki Cohen.
The business name was something that I struggled with, I didn't want to name it after myself, although in retrospect that might have been a better option. There was a building in Woollahra, named NAMOI. Then I was on holiday in Byron Bay & there was a street called NAMOI. After realising it was a river, where cotton crops are grown in north western New South Wales, I thought.. that's it! A little market research would have been very useful, because although I don't mind explaining that no it's not Naomi, but Namoi it has led to a lot of confusion. ;)
A website, an Etsy store, a few markets, a few magazine features & a few fashion shows later I was hooked! The process of realising your creativity & building a business or a product is one of the most empowering positive experiences. It always challenges your skill set and your self belief & you constantly have to push yourself beyond your comfort zone. I was studying, working and living on my own in Sydney without family but I found ways to do things to fit my budget and time frame. If there is a will there is a way!
It wasn't until I moved back to Adelaide 4 years ago that I started to turn my ''hobby business'' into my full time job. I'll continue with other aspects of my journey with Namoi in another post but the take home message about business is, there are always challenges and new frontiers to be pushed and that is what makes business so addictive.
Hope you enjoyed this trip down memory lane!
Have a lovely week.
Hello to all my lovely NaMoi followers.
I hope that the new year has you feeling refreshed & you are starting your Monday morning feeling energised!
I like to start the day with lemon & water for a liver detox, some LSA & yoghurt, and this morning an omelette.
Once getting to the shop and opening up, a coffee is a non-negotiable. Once the caffeine has kicked in I write a rough weekly plan, followed by about 7 tasks to do each day, 3-4 of these are non negotiables. I find by setting myself achievable goals each day instead of an overwhelming number of 'to do's', I achieve more.
One of my favourite podcasts EOFire often repeats the phrase "People over estimate what they can achieve in a day and under estimate what they can achieve in 10 years!"
The pic above is of yours truly wearing one of the latest NaMoi pieces, Drop Crotch Black & White Print Pants, $139, available in-store or by emailing or phoning me, and then I can post them out to you.
I am a pear shape therefore by showing off my waist and disguising my hips I can create a balanced outfit. This outfit can be replicated for many body shapes, a plain top, combined with a printed skirt or pair of pants is a classic go to outfit. If you need help deciding what shape is best for you, pop into the shop and I am sure we can find a solution.
Have a fabulous week! Hope you like my new venture into blogging & sharing the life of NaMoi Designs!