It's hard to believe that it's more than 5 years since I started NaMOI.... wow!
It all began when I was studying fashion design in Sydney in 2010. I needed a creative outlet which I satisfied by sewing a few garments from my top floor bedroom, in Surry Hills.
One of my now best friends, Julia of Zeke's Lunchbox (who has just opened her first Pop Up Shop in Sydney - Tee Zee) prompted me to do a photoshoot. It was quite an overwhelming experience & sense of excitement, seeing my work portrayed by someone else, looking at the images & thinking, we made those! Photography by Eliya Nikki Cohen.
The business name was something that I struggled with, I didn't want to name it after myself, although in retrospect that might have been a better option. There was a building in Woollahra, named NAMOI. Then I was on holiday in Byron Bay & there was a street called NAMOI. After realising it was a river, where cotton crops are grown in north western New South Wales, I thought.. that's it! A little market research would have been very useful, because although I don't mind explaining that no it's not Naomi, but Namoi it has led to a lot of confusion. ;)
A website, an Etsy store, a few markets, a few magazine features & a few fashion shows later I was hooked! The process of realising your creativity & building a business or a product is one of the most empowering positive experiences. It always challenges your skill set and your self belief & you constantly have to push yourself beyond your comfort zone. I was studying, working and living on my own in Sydney without family but I found ways to do things to fit my budget and time frame. If there is a will there is a way!
It wasn't until I moved back to Adelaide 4 years ago that I started to turn my ''hobby business'' into my full time job. I'll continue with other aspects of my journey with Namoi in another post but the take home message about business is, there are always challenges and new frontiers to be pushed and that is what makes business so addictive.
Hope you enjoyed this trip down memory lane!
Have a lovely week.